Nigerians have been ranked fifth among the world’s top active social media users in 2024.
According to figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday, Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Kenya tops the list with the highest social media usage worldwide at 3hours and 43minutes daily, followed by South Africa at 3hours and 37minutes, Brazil at 3hours and 34minutes, and the Philipines at 3hours and 33minutes.
Nigeria follows closely with an average of 3hours and 23 minutes.
Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In comparison, some countries record lower social media engagement, such as Ghana with 2 hours and 43 minutes, Egypt with 2 hours and 41 minutes, and Thailand with 2 hours and 30 minutes.
Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower on the list, indicating that social media usage varies significantly by region.
Here’s the full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17
