Apple has officially unveiled its new iPhone 16 lineup, featuring the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The latest models bring significant upgrades, including larger displays, improved cameras, and new features like the Camera Control button, which offers enhanced photography and videography capabilities. The Pro models also introduce Apple’s new A18 Pro chip, offering faster performance and better efficiency.
The iPhone 16 Pro starts at $999, while the Pro Max version starts at $1,199. Both models will be available for pre-order on September 15 and officially launch on September 20.
Apple has also announced price reductions on older iPhone models, including the iPhone 14 and iPhone 15 series, making them more accessible to a broader audience. These price cuts are part of Apple’s strategy to attract customers looking for premium devices at lower prices, offering a compelling upgrade path for those still using older iPhone models.